Digital Marketing 360 (LSMC42) $7999.00 USD Enroll Now

Core Courses

  • Understanding the Digital Marketing Landscape and the Customer Funnel (LSM515)

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  • Assessing Opportunities in Paid Digital Media (LSM516)

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  • Assessing Opportunities in Owned Digital Media (LSM517)

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  • Implementing an Integrated Digital Marketing Plan (LSM518)

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  • Social Media Strategy (SHA741)

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  • Social Media Marketing Across the Purchase Funnel (SHA742)

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  • Creating Effective Content Marketing (SHA743)

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  • Building the Brand Through Influencer Marketing (SHA744)

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  • Social Listening and Community Management (SHA745)

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  • Measuring Social Media Marketing Success (SHA746)

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  • Measuring Customer Preferences (LSM551)

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  • Analyzing Segmentation and Targeting (LSM552)

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  • Using Data for Positioning Brands (LSM553)

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  • Predicting and Managing Customers' Lifetime Value (LSM554)

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  • Market Response Modeling (LSM555)

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  • Optimizing Digital Advertising with Analytics (LSM556)

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  • Data Privacy in Marketing (JCB431)

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Elective Courses ( Choose 1 Track )

    Growth Marketing Elective Track

    • Digital Transformation in Marketing (LSM321)

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    • Marketing Automation and AI (LSM322)

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    • Growth Marketing With AI (LSM323)

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    Data Privacy Elective Track

    • Defensive Data Strategies (JCB432)

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    • Data Protection Solutions (JCB433)

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    • Emerging Data Privacy Challenges (JCB434)

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