Core Courses

  • Marketing the Hospitality Brand through Digital Media (SHA546)

  • Implementing Brand Strategy Through Digital Media (SHA547)

  • Success Metrics for Hospitality Digital Marketing (SHA549)

  • Social Media Strategy (SHA741)

Elective Courses ( Choose 2 )

  • Services Marketing Planning and Management (SHA521)

  • Pricing Strategy and Distribution Channels in Hotel Revenue Management (SHA533)

  • Search Engines and Online Selling: Stimulating Incremental Demand (SHA775)