Core Courses
Marketing the Hospitality Brand through Digital Media (SHA546)
Implementing Brand Strategy Through Digital Media (SHA547)
Success Metrics for Hospitality Digital Marketing (SHA549)
Social Media Strategy (SHA741)
Elective Courses ( Choose 2 )
Services Marketing Planning and Management (SHA521)
Pricing Strategy and Distribution Channels in Hotel Revenue Management (SHA533)
Search Engines and Online Selling: Stimulating Incremental Demand (SHA775)