Strategic Hospitality Marketing (SHAC33) $3699.00 USD Enroll Now

  • Services Marketing Planning and Management (SHA521)

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  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services (SHA522)

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  • Building a Resilient Services Marketing Information System (SHA523)

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  • Developing a Service Strategy and Managing the Brand (SHA524)

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  • Managing Service Demand through Pricing and Distribution Strategies (SHA525)

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  • Developing an Integrated Marketing Communications Strategy for Services (SHA526)

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