{"id":1066,"date":"2019-11-25T18:11:29","date_gmt":"2019-11-25T18:11:29","guid":{"rendered":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/?p=1066"},"modified":"2025-09-21T18:12:19","modified_gmt":"2025-09-21T18:12:19","slug":"brand-management-keeping-up-with-the-changing-times","status":"publish","type":"post","link":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/2019\/11\/25\/brand-management-keeping-up-with-the-changing-times\/","title":{"rendered":"Brand Management \u2013 Keeping Up with the Changing Times"},"content":{"rendered":"\r\n\r\nAs beautifully stated by <a href=\"https:\/\/blog.hubspot.com\/marketing\/author\/allie-decker\" target=\"_blank\" rel=\"noopener noreferrer\">Allie Decker<\/a> on <a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-management\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a>, \u201cIf your business was a person, your brand would be its personality. It\u2019d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. Your brand is a living, breathing entity \u2026 and it\u2019s your job to help it grow and improve.\u201d\r\n\r\n\r\n\r\nAnd, based on an article by Maggie Gnadt on <a href=\"https:\/\/www.reputationmanagement.com\/blog\/brand-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">ReputationManagement.com<\/a>, in today\u2019s world, brands are at risk of being weakened in value. This is due to certain things that are being done to the products and services that are offered by companies as well as by negative social media reviews, articles, and content about companies. All is not lost, however, as you can mitigate against these occurrences and protect the image and reputation of your brand by managing your own narrative and setting your company apart through brand management. Managing your brand results in the creation of brand advocates, that is, your customers, and it also leads to a lasting relationship with them. An operative brand strategy aims to gauge and give direction to a number of key indicators pertinent to the brand.\r\n\r\n\r\n\r\nBrand management is the management of an organization-wide brand reputation. This is supported by four crucial components of a brand management plan; namely, brand awareness, brand reputation, brand equity, and brand loyalty. It is an enormous undertaking, which calls for various levels of synchronization.\r\n\r\n\r\n\r\nIn keeping with the times, eCornell has added <a href=\"https:\/\/genashtim.sg\/ecornell\/courses-certificate\/?course=Brand-Management-%28JCBC01%29&amp;cs=1&amp;id=180\" target=\"_blank\" rel=\"noopener noreferrer\">Brand Management<\/a> to its long list of prestigious certificates. Learn about brand purpose, strategy, positioning, planning, activation, and measurement when you pursue this program.\r\n\r\n\r\n\r\n<em>eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRDF Malaysia under its SBL Scheme.<\/em>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>As beautifully stated by Allie Decker on HubSpot, \u201cIf your business was a person, your brand would be its personality. It\u2019d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. Your brand is a living, breathing entity \u2026 and it\u2019s your job to help it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-1066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-november-2019-issue"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/posts\/1066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/comments?post=1066"}],"version-history":[{"count":1,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/posts\/1066\/revisions"}],"predecessor-version":[{"id":1068,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/posts\/1066\/revisions\/1068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/media\/1069"}],"wp:attachment":[{"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/media?parent=1066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/categories?post=1066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/tags?post=1066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}