{"id":1618,"date":"2026-05-25T05:56:42","date_gmt":"2026-05-25T05:56:42","guid":{"rendered":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/?p=1618"},"modified":"2026-05-27T09:35:36","modified_gmt":"2026-05-27T09:35:36","slug":"mastering-the-art-of-persuasion","status":"publish","type":"post","link":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/2026\/05\/25\/mastering-the-art-of-persuasion\/","title":{"rendered":"Mastering the Art of Persuasion"},"content":{"rendered":"

Persuasion is a life skill, and in business, persuasion helps you move projects forward, gain stakeholder buy-in, and accelerate your career growth.<\/p>\n

At the heart of effective persuasion is a deep understanding of your audience. When people clearly see how your ideas address their challenges, they are far more likely to engage and respond.<\/p>\n

In the Persuasive Communication certificate program, you will learn to analyze your audience and tailor your communication approach to meet their specific needs. You will explore a range of communication strategies, apply analytical insights, and develop practical techniques to craft messages that resonate.<\/p>\n

The program also emphasizes a key principle: successful persuasion begins when you shift the focus from your own needs to your audience\u2019s needs. In doing so, you position yourself as a confident and effective communicator, capable of influencing both formal and informal conversations with your persuasion goals.<\/p>\n

Additionally, you will gain two years of complimentary access to Symposium \u2013 interactive, live virtual sessions led by Cornell faculty experts. These sessions, held multiple times a year, explore today\u2019s most pressing leadership topics and offer valuable opportunities for deeper learning. While optional, they are highly recommended.<\/p>\n

Strengthen your ability to influence, connect, and lead with impact by taking the Persuasive Communication<\/a> certificate program offered by Genashtim in collaboration with eCornell.<\/p>\n

eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRD Corp Malaysia under its HRD Corp Claimable Course Scheme.<\/em><\/p>\n

Social media caption: Gain the skills to communicate, influence, and lead effectively by mastering the art of persuasion. A crucial skill both in business and in daily life.<\/p>\n","protected":false},"excerpt":{"rendered":"

Persuasion is a life skill, and in business, persuasion helps you move projects forward, gain stakeholder buy-in, and accelerate your career growth. At the heart of effective persuasion is a deep understanding of your audience. When people clearly see how your ideas address their challenges, they are far more likely to engage and respond. In […]<\/p>\n","protected":false},"author":3,"featured_media":1583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-1618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-june-2026-issue"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/posts\/1618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/comments?post=1618"}],"version-history":[{"count":4,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/posts\/1618\/revisions"}],"predecessor-version":[{"id":1659,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/posts\/1618\/revisions\/1659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/media\/1583"}],"wp:attachment":[{"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/media?parent=1618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/categories?post=1618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/tags?post=1618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}