{"id":694,"date":"2021-07-22T19:02:24","date_gmt":"2021-07-22T19:02:24","guid":{"rendered":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/?p=694"},"modified":"2025-09-20T19:03:31","modified_gmt":"2025-09-20T19:03:31","slug":"focus-on-a-digital-platform-strategy","status":"publish","type":"post","link":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/2021\/07\/22\/focus-on-a-digital-platform-strategy\/","title":{"rendered":"Focus on a Digital Platform Strategy"},"content":{"rendered":"<p>A <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2021\/04\/26\/digital-platform-strategy-5-questions-your-company-must-ask-now\/?sh=30147b86661d\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Forbes<\/a>\u00a0 article says that digital platforms like Facebook, Uber, and Foodpanda are networks that allow people to easily communicate with each other. From a business perspective, digital platforms are facilitators that make online goods and service exchanges possible.<\/p>\n<p><strong>How are digital platforms changing the face of business?<\/strong><\/p>\n<p>Digital platform trends keep evolving; they are changing the very way humanity has been doing business. The power of digital platforms is pushing many conventional, non-technological businesses to shift to or incorporate a digital platform strategy. Although the idea of connecting between one party and another is not well-established, digital platforms rely on technology like smartphones, artificial intelligence, data, and automation. The combination of these tech trends has given rise to a plethora of successful digital platform businesses.<\/p>\n<p><strong>Are digital platforms just for tech companies?<\/strong><\/p>\n<p>Digital platforms are not limited to tech companies. Non-tech organizations across sectors are investing in digital platforms. It is a literal digital revolution that is impacting a whole range of industries and companies of all sizes, including budding and agile start-ups.<\/p>\n<p><strong>Why is it important for every company to have a digital platform strategy?<\/strong><\/p>\n<p>While digital platform incorporation often means a core change in business strategies and models, it is not something to be dreaded. Well-thought digital strategies can help drive your company to success. The following are the reasons why your organization should have a digital platform strategy:<\/p>\n<ul>\n<li>Increase your business\u2019 value proposition by creating essential digital platform value.<\/li>\n<li>Develop necessary digital platform skills and diversify and update it as digital platforms evolve \u2013 this helps your company to adopt a platform business model smoothly.<\/li>\n<li>Create a vibrant digital community where you can \u201cseed\u201d user to generate content and leverage the community to make more sales.<\/li>\n<li>Make your community the place where your clientele actively connects with people with the information, products, and services they are looking for.<\/li>\n<li>Integrate with future, interconnected tech trends where direct transactions happen securely, eliminating middleman platforms.<\/li>\n<\/ul>\n<p>Genashtim is proud to offer the <a href=\"https:\/\/genashtim.sg\/ecornell\/courses-certificate\/?course=Business-Strategy-%28LSMC32%29&amp;cs=6&amp;id=197\" target=\"_blank\" rel=\"noopener noreferrer\">Business Strategy<\/a> program in collaboration with eCornell. The program will help you put together an effective digital platform strategy.<\/p>\n<p><em>eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRD Corp Malaysia<\/em> <em>under its SBL-Khas Scheme.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A \u00a0Forbes\u00a0 article says that digital platforms like Facebook, Uber, and Foodpanda are networks that allow people to easily communicate with each other. From a business perspective, digital platforms are facilitators that make online goods and service exchanges possible. How are digital platforms changing the face of business? Digital platform trends keep evolving; they are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-july-2021-issue"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/posts\/694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/comments?post=694"}],"version-history":[{"count":1,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/posts\/694\/revisions"}],"predecessor-version":[{"id":696,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/posts\/694\/revisions\/696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/media\/697"}],"wp:attachment":[{"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/categories?post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genashtim.sg\/ecornell\/newsletter-v2\/index.php\/wp-json\/wp\/v2\/tags?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}