In the digital age and just like in any other era, businesses must strive to drive sales results. Chief marketing officers (CMOs) must develop an affinity for digital tools and solutions to market their products and services. With the advent of Artificial Intelligence (AI), the marketing process has been revolutionized and its landscape has permanently changed.
Tech Wire Asia published an article written by Adlina AR about strategies to consider when marketing with AI. The article examines how AI enables marketers to automate the marketing process to analyze various sets of data. In addition, the AI’s ability to generate tangible and in-depth insights for marketing decision-making was discussed; the end goal is to come up with interoperable networks between them.
To augment digital marketing by employing AI, marketers can use the following strategies:
- Develop a business framework that supports AI implementation in digital marketing. The business framework must also reflect a long-term deployment of an integrated plan for digital technology with solutions streamlined into the marketing processes.
- Measure the return on investment (ROI) using advanced analytical capabilities that AI offers, generating real-time insights and pull data patterns. This will provide clear, data-driven statistics that reflect staff productivity, engagement, and teams’ efficacy.
Marketers ought to create a marketing strategy that can be re-modeled to suit different products, making them sellable on their own. Automating marketing designs and processes must be done in a way to accumulate and pull customers organically – this is a growth marketing strategy. When leveraging AI in your growth market strategy, explore these three stages:
- supervised learning
- unsupervised learning
- reinforced learning
Although AI is great, leveraging it in growth marketing is not always easy. You are invited to enroll in the eCornell Growth Marketing program to equip yourself with the factors and skills involved in fostering growth marketing implementation.
eCornell courses are approved by SkillsFuture Singapore for SkillsFuture Credit as well as by HRDF Malaysia under its SBL Scheme.