Singapore Business Federation

Q&A with CF Leong, former Alstom Asia Pacific Regional Head, and Global Marketing Head

A number of eCornell courses have been incorporated into Workforce Singapore’s (WSG) Professional Conversion Programme (PCP) for Southeast Asia Ready Talents, administered by the Singapore Business Federation (SBF). This programme, developed by Genashtim for SBF, is designed to reskill Singaporeans for new job roles to help SMEs drive the regional expansion of their businesses.

Richard Eu of Eu Yan Sang, shares his personal experiences

The first module was launched on 2nd February with Richard Eu of Eu Yan Sang, and Leong Chee Foon as guest speakers. Leong was regional VP for Alstom Power for North and Southeast Asia, he spent two and a half years in Paris as one of Alstom’s Global Marketing Heads.

Richard Eu and CF Leong with some of the SBF PCP Southeast Asia Ready Talent participants

WSG is a statutory board under the Singapore Ministry of Manpower. SBF is the apex business chamber in Singapore representing 24,200 companies, as well as key local and foreign business chambers.