EXPLORE AWARD-WINNING ONLINE COURSES FROM CORNELL UNIVERSITY
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Marketing
Brand Strategy
Brand Positioning
Brand Planning
Brand Activation
Brand Measurement
Digital Transformation in Marketing
Principles of Digital Storytelling
Developing a Brand Narrative
Podcasting
Producing a Brand Video
Storytelling Across Media
Engaging Specific Stakeholders
Campaign Design and Ideation
Meta Storytelling With Info Comics
Creating Awesome Presentations
Writing Concise Copy
Writing Persuasive Copy
Writing Web Copy
Writing Online Media Copy
Writing Social Media Copy
Key Performance Indicators for Marketing
The Customer Journey and Segmentation
Targeting and Positioning
Product Design and Testing
Setting Up Distribution Channels
Establishing Effective Pricing
Promotion and Attribution Strategy
Customer Preference Analysis
Marketing Mix Modeling
Digital Advertising Analytics
Leveraging Customers for Growth
AB Testing and Analytics
Customer Behavior Segmentation Analysis
Predicting Customer Response
Driving Growth Through Customer Centricity
Pricing Strategy
Strategic Media Relations for Public Leaders
Persuasive Writing for Public Impact
Understanding the Digital Marketing Landscape and the Customer Funnel
Assessing Opportunities in Paid Digital Media
Assessing Opportunities in Owned Digital Media
Implementing an Integrated Digital Marketing Plan
Marketing Automation and AI
Essentials of Marketing Strategy
Marketing Research & Analysis
Creating and Communicating the Value of your Brand
Using Data for Positioning Brands
Growth Marketing with AI
Data Privacy in Marketing
Defensive Data Strategies
Data Protection Solutions
Emerging Data Privacy Challenges