As time continues to change all things, the field of human resources management has had its fair share of changes. Since Year 2000, the concept, [...]
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Dictionary defines a brand as “a type of product manufactured by a particular company under a particular name.” Wikipedia defines it as “an overall experience [...]
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As leaders, we usually believe that profits result from the sales of the company’s products and/or services, but this is not the case, according to [...]
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How customers perceive value is crucial to pricing. This is articulated by Kim Harrison in his article on communicating value to customers, on Cutting Edge. [...]
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