Optimizing Your Clientele via Market Research and Analysis
A competitive edge is important in any business, but even more so in small businesses. According to the U.S. Small Business Administration (SBA), a deft [...]
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A competitive edge is important in any business, but even more so in small businesses. According to the U.S. Small Business Administration (SBA), a deft [...]
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Marketing strategy is the key to a business’ success. Marketing consists of components that work cohesively to make business endeavors profitable and sustainable. It goes [...]
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Marketing strategy is the key to a business’ success. Marketing consists of components that work cohesively to make business endeavors profitable and sustainable. It goes [...]
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In a world where messages keep bombarding a global audience, it is important for your content to stand apart from the rest of the ball [...]
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Many businesses are expanding internationally or globally because of the growth opportunities this move offers and in order to remain relevant in a world that [...]
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The world has gone digital marketing. But, according to Anees Khan, Global Head of Media & Communications, Business Process Services at Wipro Ltd, digital marketing [...]
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The concept of the marketing funnel has been around since 1898 but like everything else, it has evolved. Pretty much like Maslow’s hierarchy of needs [...]
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Existing companies often introduce new products to the market. There is a “How?” involved in doing so successfully. In an article written by Laura Patterson [...]
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Dictionary defines a brand as “a type of product manufactured by a particular company under a particular name.” Wikipedia defines it as “an overall experience [...]
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How customers perceive value is crucial to pricing. This is articulated by Kim Harrison in his article on communicating value to customers, on Cutting Edge. [...]
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