A coaching culture in traditional organizations involves a change management process and leaders must know the result they want from switching to such culture. So [...]
Read more
An article appearing on Supply Chain Market referred to a comprehensive study that was authorized and carried out by an esteemed market research company to [...]
Read more
The world has gone digital marketing. But, according to Anees Khan, Global Head of Media & Communications, Business Process Services at Wipro Ltd, digital marketing [...]
Read more
The concept of the marketing funnel has been around since 1898 but like everything else, it has evolved. Pretty much like Maslow’s hierarchy of needs [...]
Read more