As beautifully stated by Allie Decker on HubSpot, “If your business was a person, your brand would be its personality. It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. […]
What is a marketing information system? This question is answered in an article on Business Jargons, which explains that a marketing information system involves systematically collecting marketing information from internal and external sources and analyzing and interpreting that information. The […]
Staffing decisions are a critical organizational activity that should be carried out after a keen consideration of various related factors. There are several steps in the staffing process and each needs to be aligned with the overall strategy of the […]
Leaders are a disruptive force for good; they don’t leave things the way they found them but blaze a trail of change in ardent pursuit of excellence at an organization-wide level. They push the envelope bringing about both personal and […]
November Issue