It is critical to have a marketing strategy. Kent Barton shares on inflow how to implement a marketing strategy and turn it into action. A well-formulated strategy based on thorough research is a sound business decision that can clarify the […]
The HR function represents a significant cost for companies. In addition to training and development, there is a range of other programs that require heavy financial investment. In light of the importance of these initiatives and the hefty costs involved, […]
The public sector is different from the private sector in several respects. Employee motivation is a key factor that accounts for one of the differences. While both sectors share the established intrinsic-extrinsic motivational approach, Valerie Martinelli, writing on Careers in […]
Price sensitivity involves customers’ reaction to a change in price. In the hospitality industry, longstanding and potential guests will also react to changes in room rates. OTAINSIGHT helps us to better understand the concept of price elasticity on an individualized […]
