To some, the claim that sustainability enhances profit may be inconceivable. However, there is plenty of materialized and cyclic proof that corroborates the claim. Support for people and planet-friendly brands is growing – the direct result from this purchase phenomenon is making profit grow for such sustainable brands.
A competitive edge is important in any business, but even more so in small businesses. According to the U.S. Small Business Administration (SBA), a deft mix of market research and analysis is needed to achieve a market advantage. A good […]
Marketing strategy is the key to a business’ success. Marketing consists of components that work cohesively to make business endeavors profitable and sustainable. It goes without saying that a marketing strategy is a rudder that maneuvers your business. An article […]
In a world where messages keep bombarding a global audience, it is important for your content to stand apart from the rest of the ball of wax. Effective content marketing is what makes your unique content recognized and audience, converting […]
As COVID-19 proved, crises come without any warning. But you must not be caught off guard by any unexpected and unprecedented situation; that is where crisis communication planning comes in. Hubspot has published an article that sheds some light on […]
Many businesses are expanding internationally or globally because of the growth opportunities this move offers and in order to remain relevant in a world that shrinks almost daily with the rapid development of technology. There are complexities involved in international […]
The world has gone digital marketing. But, according to Anees Khan, Global Head of Media & Communications, Business Process Services at Wipro Ltd, digital marketing is fraught with a number of problems including financial wastes and poor targeting and tracking […]
The concept of the marketing funnel has been around since 1898 but like everything else, it has evolved. Pretty much like Maslow’s hierarchy of needs which is a pyramid depicting human needs from the most basic at the base of […]
Existing companies often introduce new products to the market. There is a “How?” involved in doing so successfully. In an article written by Laura Patterson and published on Industry Week, she gives us some insight into how to bring new […]
Dictionary defines a brand as “a type of product manufactured by a particular company under a particular name.” Wikipedia defines it as “an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes […]