Many new food product and innovation ideas that make it to the market are ultimately unsuccessful, typically because their creators did not take the proper steps to ensure there was a sustainable market opportunity. In this course, you will assess the feasibility of new food product or innovation ideas. This will enable you to invest your time, money, and other resources in ventures with a possibility for success. You will also incorporate consumer research in order to create a food product or venture protocept. Finally, you will use this research to ensure that your protocept is appropriate to take to the next level of product development.