Persuasive writing provides an opportunity to influence readers and help facilitate change. Any time you write material that attempts to encourage action, shape opinion, analyze options, or influence perception or direction, you are engaged in persuasive writing.

In this course, you will be introduced to a three-step process that will enable you to create compelling, fact-supported analyses, arguments, opinions, and recommendations to influence others. You will then be guided through the process of establishing strong, reasoned content while writing persuasive copy for an audience of your choice. By the end of this course, you will have practiced writing clear, concise copy that persuades readers to engage with and act upon your arguments and recommendations.