In today's communication landscape, writing effective web copy is one of the most important skills you can master. Websites are the primary way that organizations communicate with customers, stakeholders, and an interested public. Crafting effective, tailored web content is an essential skill for communication professionals and others tasked with creating website content.

In this course, you will practice skills that will help you master writing web copy for maximum understanding, engagement, and impact. These skills require approaching communication from multiple angles —from the big-picture view to the precise language you use. In this course, you will be provided with tools and guidance that will help you define your intended audience and create written copy that will make your website stand out from the crowd —not only capturing but maintaining your audience's attention in a meaningful way.