Crafting media stories for the online world is a critical skill for any professional who engages in communication with the general public. This flexible form of writing is used for public relations, marketing, blogs and informative stories. The media format is highly adaptable and is the foundation of press releases, event announcements, newsletters, articles, and other forms of communication with public audiences.

This course delves into the best practices for writing for online media. You will start by exploring the basics of effective writing skills and how to apply them in a variety of digital formats to strengthen your foundation. By creating effective headlinesand openers, you will discover how to grab your reader's attention and keep them engaged. Using narrative techniques, you will develop the skills to build on your reader's attention and draw your audience in. Ultimately, by refining your transitions, wordchoice, voice, rhythm, and paragraph structure, you will leave this course with a stronger skill set in media writing.