Creating engaging social media content is critical in today's multimedia world. Even the most seasoned writers often fail to create effective posts; social media platforms differ in content and scope, and the landscape changes quickly. Mastering fundamental best practices and avoiding some of the most common mistakes will greatly enhance your communication strategy, no matter which social media platforms you use.

In this course, you will practice amplifying your online content by using social media platforms to drive traffic and increase sharing. You will explore the proven “hub and spoke” concept to drive readers to your central website content. By learning how to differentiate your content depending on the platform, you will more efficiently reach and resonate with your target audience. Forming an overarching strategic social media approach before you craft individual posts will ensure your messaging has maximum impact. By the end ofthis program, you will have the skills you need to write punchy, powerful text that readers both enjoy and trust.