A compelling story is the heart of any brand messaging an organization strives to deliver. Whether you want to inspire, motivate or gain the trust of your stakeholders, the story you share as part of your brand narrative is the most effective way to do it.

In this course, you will explore the principles of digital storytelling and how you can apply them. This course guides you through the elements of a successful brand narrative, examining the advantages of different digital platforms, such as podcasts and videos, and how they can impact the success of your brand narrative. You will also discover ways to overcome a common hurdle for many people-writer's block. The skills youdevelop in this course will help you shape, refine, and communicate the story within your or your organization's brand narrative.