Developing a Brand Narrative
COURSE ID: CALS212
Course Overview
This course includes

The way you sound can have a dramatic impact on the way you are perceived. The same is true for your brand narrative. In this course, you will see how you can use the power of sound, such as music and special effects, to improve how your audience engages with the message of your brand narrative. Discover how a technology plan sets the foundation for recording your narrative by determining the equipment as well as the location for optimal recording.

You will examine the ways recording is a layering process that allows you to use sound design to add music and effects that strengthen your message and add entertainment value. Your voice is key and you will explore strategies for maximizing your presence with tips from a well-known podcaster and voice over artist. As you complete this course, you will have a recorded brand narrative that portrays you in an authentic, entertaining, and engaging podcast.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Principles of Digital Storytelling

S$700
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