Podcasts are becoming an increasingly popular way to reach a target audience and deliver a message that can motivate them to take action. Your brand narrative is a message you design with a purpose in mind. In this course, you will explore strategies for enhancing the message to be used in a brand narrative podcast.

You will discover the importance of settinga production plan that helps you achieve your vision. An interview can improve the engagement of your audience and you will examine ways to identify the best interview subject and how to ensure you ask them the right questions.

With solid content in place, you will then move on to adding elements such as sound design to amp up the entertainment value and appeal for your audience. Even if you are a beginner, you will gain technical skills in recording your podcast and explore tips for maximizing sound quality.

You will end this course with a polished podcast ready to use in your social media and marketing plan.

You are required to have completed the following courses or have equivalent experience before taking this course:

• Principles of Digital Storytelling
• Developing a Brand Narrative