In a world of fast-paced marketing platforms and social media, video is increasingly more important in catching the attention of potential customers and a wide-reaching audience. An array of instantly available software offers video opportunities to novices that once had to rely on pricey production companies to create a brand message.

In this course, you will explore strategies for producing a brand narrative designed specifically for video. You will discover how to research a theme to help craft your message and create a pitch that will help your brand video stand out. There are many techniques for enhancing your media in post-production and you will examine ways to improve quality and keep the focus on your story.

With your finished video in hand, you will then uncover the best pathfor promoting your brand video with an effective press release as part of your marketing plan.

You are required to have completed the following courses or have equivalent experience before taking this course:

• Principles of Digital Storytelling
• Developing a Brand Narrative
• Producing a Brand Video