An invention may be a novel way to solve a problem, but does anybody want that problem solved? Is it worth the time and effort to develop that solution?

In this course, you will explore strategies for determining the market relevance of an invention. By analyzing each potential application of a given invention, you will start to parse out potential market segments. Using tools in this course, you will determine which market segment makes the most sense for your invention and your team, seeking out the avenue that is most likely to lead to profit. By the end of this course, you will have the tools to forecast where an invention will have the most market relevance, setting you up for success.

You are required to have completed the following courses or have equivalent experience before taking this course:

• Understanding the Invention