Once you have articulated and documented an invention's unique qualities, identified the applicable intellectual and bioproperty tools, and determined the market segment, you will be able to create a winning package to start the commercialization process. Defining a clear and realistic path to market will help ensure your success.

In this course, you will examine how to maximize the value proposition for a given invention for your desired market segment. You will explore how to identify and analyze risks associated with an invention and how to frame those risks in your opportunity package. By leveraging a tool originally developed by NASA, you will determine the steps needed to bring an invention to market and develop a roadmap for meeting that goal. By the end of this course, you will be able to bring all the pieces of an opportunity package together, giving you the foundation needed to begin thinking about a business development plan going forward.

You are required to have completed the following courses or have equivalent experience before taking this course:

• Understanding the Invention
• Developing a Unique Value Proposition
• Securing Inventions, IP, and Bioproperty