How can you convey one message but to different stakeholders? The challenge is that what appeals to a lawyer, for example, might not be relevant to a nurse. The key to this often-perplexing roadblock is strategic storytelling through transmedia. This practice uses strategic storytelling to convey your message to stakeholders across various forms of media, both print and digital.

In this course, you will gain a clear definition and examples of both strategic storytelling and transmedia knowledge. You will walk through various professional campaigns to explore the process and identify each piece of strategic storytelling. Throughout the course, you will put into practice the techniques and principles of both of these modalities in order to help you better reach your stakeholders, whomever they may be. By the end of this course, you will have a solid foundation to move forward with transmediating your knowledge to reach new stakeholders and make an impact.