This course equips you with the analytical tools and techniques needed to create data-driven strategies that resonate with your audience. Through a combination of interactive learning, an engaging case study, and hands-on coding exercises, you will explore fundamental ideas such as survival analysis, customer lifetime value, and sentiment analysis, which are essential for understanding customer behavior, predicting outcomes, and tailoring product strategies to meet consumer needs. These approaches will enable you to make informed decisions, refine product offerings, and create meaningful connections with your customers, ultimately driving engagement and loyalty.

You will then apply these analytical techniques to your own product environment. You'll use real data to discern customer preferences, analyze product features, and determine optimal strategies for improving product performance. By the end of the course, you'll have developed a comprehensive strategy that leverages consumer insights to enhance product value and drive customer loyalty.