In this course, you will discover how to create a value offering that resonates with your customers by leveraging key economic principles and pricing strategies. You'll start by exploring financial fundamentals like discounted cash flow and the time value of money then use these tools to construct solid business cases and determine optimal pricing. Through practical activities, you'll develop pricing strategies that evolve over a product's life cycle, applying these techniques to real-world scenarios to create a sustainable and compelling value offering.

As you progress, you will explore behavioral pricing techniques to ensure your product's value is effectively communicated and resonates with your target audience. You'll determine how to drive alignment and action across teams, preparing for a successful product launch. By the end of the course, you'll have the skills to set strategic pricing, understand market dynamics, and deliver a value offering that stands out in the competitive landscape.