In today's world, data fills every corner — from business to science to our daily lives. Yet large swathes of data aren't practical or parseable for humans when presented in their native formats; we rely on faster and more intuitive ways of digesting complex data. One of these methods is data visualization, or the graphical representation of data in the form of charts, graphs, and diagrams. In this course, you will encounter myriad ways to visualize data and provide your audience with a clear understanding of the data's contents.

You will explore the fundamental principles of data visualization through the lens of data types, audience analysis, and communication effectiveness. You'll categorize data and select compelling visualization methods while considering your intended audience and message objectives. You'll also gain insight into the strategic implementation of data visualization, including determining when visualization enhances communication and when alternative approaches might be more effective.