Brand Positioning
Course Overview

In this course, you will focus on how to optimize a brand's strategy approach to the market. By identifying opportunities and threats to a brand using Porter's Five Forces model, you will analyze how you can strengthen a brand's position. You will then take this analysis a step further with ?Z-SWOT?, where you will identify the brand's opportunities and threats in relation to its strengths and weaknesses.

Who should enroll in this course?
  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs
Certificates with this course
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