In this course, you will focus on how to optimize a brand's strategy approach to the market. By identifying opportunities and threats to a brand using Porter's Five Forces model, you will analyze how you can strengthen a brand's position. You will then take this analysis a step further with ?Z-SWOT?, where you will identify the brand's opportunities and threats in relation to its strengths and weaknesses.
- Brand managers
- PR professionals
- Communications professionals
- Business leaders and executives