In this course, you will identify the stages of the customer journey and consider the importance of tailoring your promotional and customer support efforts to the needs of customers at each stage. You will also begin to narrow your marketing focus by identifying potential customer segments that represent the best fit for your product. Along the way, you'll calculate what it costs to acquire a customer. You will then apply these skills to further develop a Go-To-Market Plan that describes potential customer segments and their customer journeys.

The following course is required to be completed before taking this course:

• Key Performance Indicators for Marketing