If you build it, they actually might not come — you need to promote your product in effective ways. In this course, you will explore various promotional tools that can be used to guide customers along their multi-stage decision journeys. You will also consider methods you can use to measure and analyze the effectiveness of your promotional activities. To gain practical insights into this process, you will craft a promotion plan for your product and add it to your example Go-To-Market Plan, setting your product up for success in the market.

The following courses are required to be completed before taking this course:

• Key Performance Indicators for Marketing
• The Customer Journey and Segmentation
• Targeting and Positioning
• Product Design and Testing
• Setting Up Distribution Channels
• Establishing Effective Pricing