Designing and introducing new products or services to the market is a risky business; it is important to understand that most new products will fail. At the same time, this process is the lifeblood of many businesses. So how can that risk be mitigated to gain competitive advantage? In this course, you will discover how to design a conjoint study and quantify the value that consumers place on product attributes and their levels. This customer preference data can give you an edge when it comes to designing, positioning, and pricing new products or services.

You are required to have completed the following course or have equivalent experience before taking this course:

• Exploring Data Sets With R