Introduction to Behavioral Science (JCB651)
COURSE ID: JCB651
Course Overview

In this course, you will explore strategies to predict how consumers will decide what to buy. You will examine when traditional research is appropriate and when other strategies are better suited to your needs, such as reviewing behavioral data and conducting experiments. You will delve into the psychology of how and why consumers make decisions, especially when it comes to purchasing behaviors.

S$650
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