Using Behavioral Science to Influence Customer Behavior Online (JCB653)
Course Overview

In this course, you will examine how customer behavior can be used to predict online purchases. You will explore what makes online purchasing unique, including connections with key metrics such as converting web traffic into purchases. You will also assess how the three key drivers of customer behavior impact the online purchasing environment. By the end of this course, you will have an improvedunderstanding of the behaviors driving the metrics that your teams track to better engage customers online.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Introduction to Behavioral Science
  • Drivers of Consumer Behavior: Attention, Emotion, Coherence

Certificates with this course
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