Behavioral Science for Pricing (JCB656)
COURSE ID: JCB656
Course Overview

In this course, you will examine how behavioral science can help when developing a pricing strategy. You will explore best practices and discuss the importance of the three drivers of consumer behavior on pricing strategies, including understanding what makes a price coherent or incoherent, the effect of emotional responses to prices, and the influence of attentional biases on price evaluations.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Introduction to Behavioral Science
  • Drivers of Consumer Behavior: Attention, Emotion, Coherence

S$650
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