Artificial Intelligence (AI) is no longer a futuristic concept; it’s a reality that is transforming our world. This course uncovers the true essence of AI, cutting through the hype to reveal its practical applications and real-world value. You’ll explore AI’s role in creating significant business opportunities and learn to apply a value-driven framework to identify these opportunities. Through interactive exercises and hands-on data analytics, you’ll gain the skills to characterize the business potential of AI products.

The course will cover the spectrum of AI technologies, from traditional rule-based systems to cutting-edge neural networks and generative AI. You’ll focus on practical applications, learning not only how to leverage AI’s power but also how to address its risks and ethical implications. By the end of this course, you’ll be able to distinguish between hype and reality, formulate AI product ideas with actionable value, and effectively utilize AI algorithms in product development to drive impactful results.