Generative AI is revolutionizing how we create and innovate, offering new possibilities for product development and user engagement. This course delves into the current uses of generative AI and explores future innovations. You will learn to leverage generative AI to test and refine your value-creation ideas, considering the sociocultural implications of your product concepts. The course will guide you through the process of using generative AI techniques to bring a specific AI product idea to life, with a strong emphasis on ethical considerations, such as model bias and data privacy.

Through hands-on exercises and real-world examples, you will develop practical skills in crafting business ideas using generative AI. You will learn to enhance AI-driven user interfaces and experiences, create effective prompting strategies for AI text generation, and develop strategic plans for ethical AI implementation. By the end of this course, you will be equipped to use generative AI to drive innovation and create value in a responsible and impactful way.

You are required to have completed the following courses or have equivalent experience before taking this course:

• Creating Business Value with AI
• Exploring Good Old-Fashioned AI (GOFAI)
• Leveraging Data for AI Solutions
• Expanding AI Power and Value Through Neural Networks