Increasing and sustaining profitability requires that you deliver unique value to consumers while guarding against competitive threats. Developing a successful strategy requires recognizing and planning for the specific challenges in your market so as to avoid costly mistakes, seize new opportunities, and raise long-run profits.

In this course, you will explore a variety of real-world examples and powerful frameworks to supercharge your strategy and profitability. You will assess both current and prospective market opportunities and identify the specific needs of distinct customer segments within those markets. You will then strategize how best to create new value for your targeted customers, beyond what rivals offer. You will develop your organizational plan, identifying which resources and partners are essential for delivering value to your targeted consumers while also controlling costs. Finally, you will perform an in-depth competitive analysis of threats that might detract from your profits and develop tactics to mitigate these threats.