Organizations have been working for over ten years on digital transformation, but how exactly can this be successfully achieved? Implementing artificial intelligence, machine learning, and marketing automation requires heavy investment in data infrastructure as well as creation of the culture and know-how that empowers marketers to successfully implement data-driven decision making.

In this course, you will navigate this complex journey. As you progress through the course, you will perform a digital transformation assessment of your organization's current marketing activities. You will explore some of the successes marketers have accomplished in leading organizations and use these insights to design specific strategies to take your organization's digital transformation to the next level, in terms of both the data and the people involved. You will gain a working knowledge of artificial intelligence and machine learning from a marketing perspective and use your new skills to determine optimal ways to supercharge your marketing activities. In addition, you will identify some of the threats to digitization and determine how your organization can plan to mitigate these threats as well as strategize to keep up with rapidly changing data and technologies.