Before developers and designers can successfully design a full-service hotel, they must have a strong grounding in foundational concepts relevant to the hospitality industry. These include market segmentation, hotel types and classifications, hotel branding, and the players involved in a typical hotel project.
This course prepares participants for further studies in the specifics of hotel planning by considering how market needs drive the design process, how the "chain scale" system works, how branding decisions affect the planning process, and how successful hotel projects are coordinated.
With extensive experience as a lecturer, researcher, and consultant, Professor Stephani Robson brings hotel planning to life with a wealth of content backed by activities designed to help you embrace and apply these concepts to your next project.
- Architects, interior designers, and hotel consultants interested in gaining an understanding of the challenges and considerations involved in full-service hotel design
- Owners/developers and construction managers for whom full-service hotels represent a new building type
- Architecture students who want to develop a specialization in full-service hotels
