Today's hospitality consumers rely less upon traditional travel agents and more on web-based research when booking travel. In this course, you'll explore how to develop strategies designed to improve your standing in internet search results, known as search engine optimization (SEO), and increase your visibility to target customers.

You will also investigate how to optimize your position on internet search results and increase conversions: the moment when a search becomes a purchase. Online travel agencies are especially popular because they provide one-stop convenience and notifications for consumers searching for deals and promotional opportunities. The success of online travel agencies is largely attributable to their marriage of leading-edge technology and a keen insight into consumer behavior patterns.

You will have a chance to immediately practice what you've studied by participating in a pricing simulation game.

You are required to have completed the following courses or have equivalent experience before taking this course:

• Price and Inventory Controls
• Price Sensitivity and Pricing Decisions
• Segmentation and Price Optimization
• Displacement and Negotiated Pricing