Today's hospitality leaders face the challenge of constantly enhancing and optimizing their business processes while relying on the most up-to-date information. Yet valuable data about your organization is not confined to in-house systems; it is extensively distributed online. From desktop customer databases and property and reservation management systems to customer reviews, inquiries, market trends, and popular searches, data is omnipresent. The process of collecting, connecting, categorizing, and analyzing this data can be time consuming, potentially hindering business objectives as individuals struggle to keep pace. Fortunately, many of these tasks can be automated, allowing firms to react swiftly so that they can concentrate on doing what they do best: delivering exceptional service to their customers and clients.

In this course, you will explore various forms of automation tailored for the hospitality industry. You'll set up alerts for new reviews and automatically forward key insights via SMS or email to relevant stakeholders. You'll leverage generative AI (GenAI) tools to craft responses to reviews, which can be posted online or shared with team members for approval. You'll also gain hands-on experience scraping reviews using specialized tools and building custom solutions through robotic process automation. Additionally, you'll automate sentiment analysis of reviews using GenAI, enabling deeper insights into customer feedback.

A key highlight of the course is creating and deploying your own virtual assistant powered by GenAI. This assistant can be trained on company-specific data to handle customer inquiries or support employee training. You'll also discover how to automate data entry and extraction from legacy desktop applications, enabling seamless integration between disconnected systems. This comprehensive approach will equip you with the skills to harness AI and automation for greater efficiency and improved guest experiences.

To complete this course, you will need access to a PC. The automation software used in this course is compatible only with PCs and is not available for Macs.