Hospitality Courses
The courses within these certificate programs are developed by professors from Cornell University’s School of Hotel Administration, a top-ranked hospitality-management institution. Learn at your pace online with students from around the globe, build your network, and get the education you need to succeed from world-wide leaders in your profession.
Introduction to Hotel Revenue Management (SHA531)
Forecasting and Availability Controls in Hotel Revenue Management (SHA532)
Pricing Strategy and Distribution Channels in Hotel Revenue Management (SHA533)
Overbooking Practices in Hotel Revenue Management (SHA534)
Non-Traditional Applications of Hotel Revenue Management (SHA535)
Price and Inventory Controls (SHA541)
Price Sensitivity and Pricing Decisions (SHA542)
Segmentation and Price Optimization (SHA543)
Displacement and Negotiated Pricing (SHA544)
Search Engines and Online Selling: Stimulating Incremental Demand (SHA545)
Marketing the Hospitality Brand Through Digital Media (SHA546)
Implementing Brand Strategy Through Digital Media (SHA547)
Financial Analysis of Hotel Investments (SHA611)
Control of Hotel Real Estate (SHA612)
Valuing Hotel Investments Through Effective Forecasting (SHA615)
Valuing Hotel Intellectual Property and Structuring the Capital Stack (SHA616)
Developing and Asset Management Strategy (SHA613)
Achieving Hotel Asset Management Objectives (SHA614)
Services Marketing Planning and Management (SHA521)
Evaluating Business and Customer Factors Affecting Marketing Decisions for Services (SHA522)
Building a Resilient Services Marketing Information System (SHA523)
Developing a Service Strategy and Managing the Brand (SHA524)
Managing Service Demand through Pricing and Distribution Strategies (SHA525)
Developing an Integrated Marketing Communications Strategy for Services (SHA526)
Optimizing Your Food and Beverage Menu (SHA602)
Managing Your Food and Beverage Supply Chain (SHA603)
Building Guest Loyalty (SHA604)
Leading Your Team to Optimize Results (SHA605)
Operating a Profitable and Responsible Beverage Program (SHA606)
Fostering a Culture of Service Excellence (SHA591)
Developing Service Excellence Competencies (SHA592)
Practicing Servant Leadership (SHA593)
Delivering an Excellent Customer Experience for Your Organization (SHA594)
Developing a Culture of Empowerment (SHA595)
Foundations of Hotel Planning (SHA621)
Initial Hotel Planning Decisions (SHA622)
Hotel Guestroom Design (SHA623)
Hotel Public Space Design (SHA624)
Hotel Back-of-House Design (SHA625)
Introduction to Hotel Operations (SHA099)
Menu Design and Engineering (SHA706)
Optimizing Restaurant Space and Pricing (SHA707)
Managing Meal Duration and Reservations (SHA708)
Building Demand During Slow Periods (SHA709)
Beer Ingredients and Production (SHA661)
Beer Styles (SHA662)
Establishing a Beer Program (SHA663)
Beer Sales and Training (SHA664
Opening a Restaurant (SHA607)
Introduction to Restaurant Revenue Management (SHA705)
Wine Essentials (SHA681)
Grape Varietals of California, New York and the Pacific Northwest (SHA682)
Grape Varietals of France (SHA684)
Experiencing Wines of California, New York and the Pacific Northwest (SHA683)
Experience Wines of France (SHA685)
Asset Management Process and Plan (SHA751)
Adding Value with Special Events (SHA608)
Asset Management Strategy (SHA752)
Asset Management Toolkit (SHA753)
Property Management Operations (SHA754)
Discrimination Law in the Hospitality Industry (SHA631)
Specific Discrimination Laws in Hospitality (SHA632)
Wage and Hour Law in Hospitality (SHA633)
Labor Law in Hospitality (SHA634)
Success Metrics for Hospitality Digital Marketing (SHA549)
Fundamentals of Hospitality Strategy (SHA551)
Formulating Hospitality Strategy (SHA552)
Implementing Hospitality Strategy (SHA553)