Marketing Courses

Developed by faculty from Cornell University's Johnson Graduate School of Management, these certificates cover a variety of topics including marketing concepts, strategy, and research methods. The courses are rich with examples and use timely discussions and relevant projects to help you apply the tools and concepts from the courses to the real-world challenges and opportunities facing your organization right now.

  • Essentials of Marketing Strategy (LSM521)

  • Applied Marketing Strategy and Decision-Making Tools (LSM522)

  • Marketing Research & Analysis (LSM523)

  • Creating and Communicating the Value of Your Brand (LSM524)

  • Introducing New Products: Successes and Failures (LSM525)

  • Distribution Strategy and International Marketing (LSM526)

  • Measuring Customer Preferences (LSM551)

  • Analyzing Segmentation and Targeting (LSM552)

  • Using Data for Positioning Brands (LSM553)

  • Predicting and Managing Customers' Lifetime Value (LSM554)

  • Market Response Modeling (LSM555)

  • Understanding the Digital Marketing Landscape and the Customer Funnel (LSM515)

  • Assessing Opportunities in Paid Digital Media (LSM516)

  • Assessing Opportunities in Owned Digital Media (LSM517)

  • Implementing an Integrated Digital Marketing Plan (LSM518)

  • Opimizing Digital Advertising with Analytics (LSM556)

  • Services Marketing Planning and Management (SHA521)

  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services (SHA522)

  • Building a Resilient Services Marketing Information System (SHA523)

  • Developing a Service Strategy and Managing the Brand (SHA524)

  • Managing Service Demand through Pricing and Distribution Strategies (SHA525)

  • Developing an Integrated Marketing Communications Strategy for Services (SHA526)

  • Photography Fundamentals (AAP101)

  • Camera Selection and Mechanics (AAP102)

  • Digital Asset Management (AAP103)

  • Lighting (AAP104)

  • Style and Expression through Photography (AAP105)

  • Building a Photography Portfolio (AAP106)

  • Professional Photography (AAP107)

  • Communication Planning for Change (SHA711)

  • Crisis Communication Planning (SHA712)

  • Brand Purpose (JCB411)

  • Brand Strategy (JCB412)

  • Brand Positioning (JCB413)

  • Brand Planning (JCB414)

  • Brand Activation (JCB415)

  • Brand Measurement (JCB416)

  • Value Creation and Profitability (LSM311)

  • Change, Disruption and Growth (LSM312)

  • Pricing Strategy (LSM671

  • Digital Transformation in Marketing (LSM321)

  • Marketing Automation and AI (LSM322)

  • Growth Marketing with AI (LSM323)

  • Data Privacy in Marketing (JCB431)

  • Defensive Data Strategies (JCB432)

  • Data Protection Solutions (JCB433)

  • Emerging Data Privacy Challenges (JCB434)

  • Communicating with the Media (LSM707)

  • Strategic PR Planning (LSM708)

  • Hiring and Managing PR Agencies (LSM709)

  • Social Media Strategy (SHA741)

  • Social Media Marketing Across the Purchase Funnel (SHA742)

  • Creating Effective Content Marketing (SHA743)

  • Building the Brand Through Influencer Marketing (SHA744)

  • Measuring Social Media Marketing Success (SHA746)

  • Social Listening and Community Management (SHA745)