Digital Marketing 360 (LSMC42) $7999.00 USD Enroll Now

Core Courses

  • Understanding the Digital Marketing Landscape and the Customer Funnel (LSM515)

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  • Assessing Opportunities in Paid Digital Media (LSM516)

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  • Assessing Opportunities in Owned Digital Media (LSM517)

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  • Implementing an Integrated Digital Marketing Plan (LSM518)

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  • Social Media Strategy (SHA741)

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  • Social Media Marketing Across the Purchase Funnel (SHA742)

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  • Creating Effective Content Marketing (SHA743)

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  • Building the Brand Through Influencer Marketing (SHA744)

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  • Social Listening and Community Management (SHA745)

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  • Measuring Social Media Marketing Success (SHA746)

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  • Leveraging Customers for Growth (JCB541)

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  • A/B Testing and Analytics (JCB542)

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  • Using Data for Positioning Brands (LSM553)

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  • Customer Behavior Segmentation Analysis (JCB543)

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  • Predicting Customer Response (JCB544)

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  • Driving Growth Through Customer Centricity (JCB545)

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  • Data Privacy in Marketing (JCB431)

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Elective Courses ( Choose 1 Track )

    Growth Marketing Elective Track

    • Digital Transformation in Marketing (LSM321)

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    • Marketing Automation and AI (LSM322)

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    • Growth Marketing With AI (LSM323)

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    Data Privacy Elective Track

    • Defensive Data Strategies (JCB432)

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    • Data Protection Solutions (JCB433)

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    • Emerging Data Privacy Challenges (JCB434)

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