Core Courses
Becoming a Powerful Leader (HAME501)
Building High-Performing Teams (HAME502)
Understanding Financial Statements (HAME513 )
Using Ratio Analysis to Evaluate Financial Performance (HAME514)
Services Marketing Planning and Management (SHA521)
Evaluating Business and Customer Factors Affecting Marketing Decisions for Services (SHA522)
Utlilizing Income Statements and Operational Data (SHA601)
Building Guest Loyalty (SHA604)
Introduction to Hotel Revenue Management (SHA531)
Forecasting and Availability Controls in Hotel Revenue Management (SHA532)
Marketing Hospitality Brands Through Digital Media (SHA871)
Introduction to Hotel Operations (SHA099)
Introduction to Restaurant Revenue Management (SHA705)
Managing Meal Duration and Reservations (SHA708)
11 Elective Courses ( Choose 4 )
Optimizing Your Food and Beverage Menu (SHA602)
Managing Your Food and Beverage Supply Chain (SHA603)
Pricing Strategy and Distribution Channels in Hotel Revenue Management (SHA533)
Overbooking Practices in Hotel Revenue Management (SHA534)
Non-Traditional Applications of Hotel Revenue Management (SHA535)
Building a Resilient Services Marketing Information System (SHA523)
Developing a Service Strategy and Managing the Brand (SHA524)
Managing Service Demand through Pricing and Distribution Strategies (SHA525)
Developing an Integrated Marketing Communications Strategy for Services (SHA526)
Implementing Brand Strategy Through Digital Media (SHA547)
Optimizing Restaurant Space and Pricing (SHA707)