Integrated Marketing 360 (LSMC20) $7999.00 USD Enroll Now

Core Courses

  • Understanding the Digital Marketing Landscape and the Consumer Funnel (LSM515)

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  • Assessing Opportunities in Paid Digital Media (LSM516)

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  • Assessing Opportunities in Owned Digital Media (LSM517)

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  • Implementing an Integrated Digital Marketing Plan (LSM518)

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  • Leveraging Customers for Growth (JCB541)

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  • A/B Testing and Analytics (JCB542)

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  • Using Data for Positioning Brands (LSM553)

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  • Customer Behavior Segmentation Analysis (JCB543)

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  • Predicting Customer Response (JCB544)

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  • Driving Growth Through Customer Centricity (JCB545)

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2 Elective Courses ( Choose 1 )

    Marketing Strategy

    • Key Performance Indicators for Marketing (JCB591)

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    • The Customer Journey and Segmentation (JCB592)

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    • Targeting and Positioning (JCB593)

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    • Product Design and Testing (JCB594)

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    • Setting Up Distribution Channels (JCB595)

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    • Establishing Effective Pricing (JCB596)

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    Strategic Hospitality Marketing

    • Services Marketing Planning and Management (SHA521)

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    • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services (SHA522)

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    • Building a Resilient Services Marketing Information System (SHA523)

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    • Developing a Service Strategy and Managing the Brand (SHA524)

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    • Managing Service Demand through Pricing and Distribution Strategies (SHA525)

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    • Developing an Integrated Marketing Communications Strategy for Services (SHA526)

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