• Key Performance Indicators for Marketing (JCB591)

  • The Customer Journey and Segmentation (JCB592)

  • Targeting and Positioning (​JCB593)

  • Product Design and Testing (​JCB594)

  • Setting Up Distribution Channels (JCB595)

  • Establishing Effective Pricing (​JCB596)

  • Promotion and Attribution Strategy (JCB597)